Expert Product Management Bundle Now Available

Cupertino, CA (PRWEB) May 2, 2008

The 280 Group, a Silicon Valley Product Marketing and Product Management consulting and services firm, today announced an unique bundle of their popular book, Expert Product Management, and its companion toolkit. The bundle is available at

The ‘Expert Product Management Toolkit Bundle’ includes all of the templates, knowledge, training and information that you need to make products more successful. It includes the book Expert Product Management: Advanced techniques, tips and strategies for Product Management and Product Marketing as well as four of the 280 Group Product Management Toolkits (Product Roadmaps, Launches, Beta Programs & Product Reviews). A total of 124 examples, plans and documents are included in MS Office format (Word, Excel & Powerpoint) templates, four narrated on-demand training presentations, samples, examples and white papers.

“The Expert Product Management Bundle offers the expert knowledge readers need and the tools, training and techniques needed to ensure product success in the market,” said Brian Lawley, the author. “From product planning to running effective launches it gives in-depth information about best practices and mistakes to avoid.”
“Brian Lawley has done a great job pulling together tangible and practical tools and tips that product managers can immediately put to use to increase the success of their product launches.”
Noel Adams, President, PhaseForward and President NorCal PDMA (Product Development and Management Association).

“Brian is an expert in the field of product management and marketing,” said Mitchell Levy, CEO of Happy About. “The overwhelmingly positive response to this unique bundle says a lot about Brian’s effectiveness as an author and a marketer.”

The bundle is available as a paperback and also in ebook format. The paperback is priced at $ 349.00 and the ebook is $ 339.00. For a limited time the ebook is being made available for free. The book is available from Happy About at

About The 280 Group
The 280 Group LLC provides Product Marketing and Product Management Consultants, Contractors, Training and Templates to help companies define, launch and market breakthrough new products. The 280 Group was founded in 1998 by Brian Lawley, a veteran marketing professional in Silicon Valley with over 20 years of Product Management and Product Marketing experience including holding positions as Product Manager for the MacOS Human Interface at Apple, Director of Java tools at Symantec and Director of Product Marketing at Whistle Communications (acquired by IBM). For more information please visit

About Happy About?
Happy About? books deliver wisdom. Our books are smaller, compact, high-impact reads that are typically 80-150 pages and are delivered in paperback, eBook, or podbook format. Visit Happy About for more info. For quantity discounts, please contact the publisher, Mitchell Levy at – 408-257-3000.